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Diver planting Reef Star on Hope Reef Diver planting Reef Star on Hope Reef

Our Sustainability Pledges

We go beyond providing the delicious, nutritional food your cats adore. Read on as we explain how we’re building a more hopeful and sustainable future.

Sustainably
sourced fish

We’re committed to 100% sustainably-sourced fish and work with ocean protection organizations to ensure we’re helping life underwater to flourish.

Our commitment to building a more sustainable world is nothing new for us. For a decade, Mars, the parent company of the SHEBA brand, has worked with the World Wildlife Fund (WWF) and other leading certifying organizations and industry experts to make their fish buying practices more sustainable.

Mars is committed to 100% sustainably sourced fish. Mars aims to source from fisheries that are managed to maintain the diversity of the fish ecosystem, and is committed to not sourcing fish that are endangered according to its guidelines and to the International Union for Conservation of Nature (IUCN) Red List.

Mars also seeks to minimize its use of fish ingredients that are appropriate for human consumption where possible, with the objective of reducing pressure on human food supply and ecosystems.

School of fish with Tuna

Re-inventing
packaging

School of fish with Tuna

We’re working towards a world where packaging never becomes waste. Our goal is for 100% of our packaging to be recyclable, reusable or compostable by 2025.

Sustainable packaging is one of Mars' top priorities. It has set ambitious goals to ensure its products continue to meet the highest market standards while aiming to protect natural resources.

Mars is working towards a world where packaging never becomes waste and instead forms part of a circular economy.

One way it is working towards this is for 100% of its packaging to be recyclable, reusable, or compostable by 2025. It's also cutting its use of virgin plastic (new plastic not previously recycled) by 25%.

Our SHEBA® aluminum trays and cardboard sleeves are commonly recyclable across Europe.

Globally, there are many complex challenges ahead and this will be a continuous journey. However, Mars is working with partners to help ensure its products are as sustainable on the outside as they are on the inside.

Mars worker, looking at recyclable packaging

Tackling climate
change

Mars worker, looking at recyclable packaging

We’re proud to be part of a $1bn investment to drive social and environmental change.

Mars, the parent company of the SHEBA brand is facing Climate Change head on with their $1bn Sustainable in a Generation Plan. By 2025, it has set a target to reduce total greenhouse gas emissions by 27% in line with what science tells us is necessary.

Since climate change represents the greatest threat to coral reefs worldwide, we believe restoration efforts, like Sheba Hope Reef, can be one important part of the solution.

In addition, Mars has elected to be a ‘Business Avenger’ for the United Nations Sustainable Development Goal 14, ‘Life Below Water’. Through this commitment, it will work with the UN and others to boost innovation and collaboration on Goal 14, which focuses on conserving and sustainably using the oceans, seas and marine resources.

Unfortunately this topic hasn’t always been a top priority of the global community, and there are many environmental and social challenges to overcome.

This has to change, which is why Mars is putting the full weight of one of its most loved brands behind this critical issue and working hard to build a more sustainable future.

Sun setting over a boat near Hope Reef

Buy
SHEBA® for
sustainably sourced fish

Sun setting over a boat near Hope Reef

Treat your beloved felines to their favorite meals and snacks, knowing you’re doing your bit for the environment too.

We serve your cats delicious food with integrity. That means it tastes good, but it’s also been created in a way that’s mindful of the planet. To meet the expectations of our pickiest customers (your cats), only the finest ingredients will ever fill their plates.

We care deeply about the quality and sustainability of our food and we're investing across our supply chain to help ensure our ingredients can be more sustainably sourced.

We’re also working toward a world where our packaging never becomes waste, with a vision of a circular economy in which packaging is recyclable, reusable or compostable.

Eager to work
together?

Are you a business or organization wanting to leave a positive pawprint promise on the world? Let’s explore how we restore coral reefs together.