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Partner helping to sort through coral fragment to
attach to a Reef Star Partner helping to sort through coral fragment to
attach to a Reef Star


We’re proud to have incredible partners by our side supporting our work on coral reef restoration and sustainable fish sourcing.

Local community attaching coral to the Reef Stars Local community attaching coral to the Reef Stars

The Nature

The Nature Conservancy logo
Sheba imagery

Proceeds from the SHEBA® channel that grows coral on YouTube will be donated to our partner, The Nature Conservancy, to support coral reef restoration projects.

The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, they create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together.

They are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. Working in 72 countries and territories: 38 by direct conservation impact and 34 through partners, they use a collaborative approach that engages local communities, governments, the private sector, and other partners.

Local divers preparing Reef Stars off the boat


Sheba imagery

As the world’s leading visual storytellers, National Geographic helps tell our story of Sheba Hope Reef through a host of unique pieces of content. As storytelling partner, this iconic global brand will drive awareness of coral reef restoration and encourage others to join our cause.

Watch out for a bespoke branded content HQ on as well as a National Geographic video complete with footage from Hope Reef. The video will highlight the destruction of reefs over the years, explain why coral is important, and delve into the Hope Reef project.

Partnering with

As part of our long-standing commitment to reducing our impact on our planet and restoring life underwater, we’re delighted to work in close partnership with the following influential charities and organizations.

Thriving coral reef
Thriving coral reef


WWF and Mars Petcare have been working for over a decade to review, innovate and scale our approach to more sustainable fish sourcing. We are proud that together we have driven significant improvements in Mars sustainable fish sourcing, positively influenced sustainability in the fishing sector through industry forums, and increased awareness among consumers and policymakers alike that a more sustainable future for fish is not only possible, it is essential.


We’ve worked with certification programs and seafood industry experts to make our fish buying practices more sustainable. Driving change at scale is not possible alone, Mars Petcare has therefore been working closely with certification programs and fish experts at Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) to help develop our sourcing strategy, increase transparency in our supply chain and take better action to protect oceans.

Monterey Bay Aquarium Seafood Watch

Monterey Bay Aquarium and Mars Petcare work together to help build a more sustainable future for the fishing industry. Mars Petcare relies on the expert Seafood Watch recommendations to guide sourcing strategies. Seafood Watch works with some of the world’s largest seafood suppliers to promote more environmentally sustainable fisheries and aquaculture operations.

International Coral Reef Initiative (ICRI)

We are members of ICRI and part of an international community who work together to better understand, protect, and restore coral reefs around the world.

The International Union for Conservation of Nature (IUCN)

We have partnered with IUCN—a network of 17,000+ experts—to promote and further restoration science and identify new ways we can safeguard the natural world and accelerate change.

Eager to work

Are you a business or organization wanting to leave a positive pawprint promise on the world? Let’s explore how we restore coral reefs together.