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The Hope Grows  Collective The Hope Grows  Collective

The Hope Grows
Collective

Get Your Virtual Reef

No-one wants to see the end of coral reefs. And individual action feels almost impossible.

That’s why we’ve launched the Sheba Hope Grows™ Collective - a community dedicated to investing money, time, and care to collectively grow never-ending hope for coral reefs.

With the power of Web 3 technology, the Sheba Hope Grows Collective shows that together our actions can create a chain reaction of hope to save coral reefs.

So join us and help grow hope.

Click to download our How to Buy guide.

What is the  Hope Grows  Collective?

What is the
Hope Grows
Collective?

What is the  Hope Grows  Collective?

We’ve created a collection of 11,269 sustainable Virtual Reef NFTs on the carbon efficient Flow blockchain, where 100% of the proceeds fund more reef restoration projects around the world.

From sales and resales of these Virtual Reefs, to voting opportunities, actions, works of art, and events, this community will create an ongoing source of funding for reef restoration.

Community members can grow their virtual reefs, level up their coral, unlock marine life, whilst meeting experts, marine biologists, and helping make decisions on restoration work, to ultimately claim a geotagged coral reef star to be planted on a real reef.

Our community of passionate ocean lovers, marine biologists, coral experts and sustainability experts, are all working together to restore multiple reef sites. And being a part of the community means you get to play an active role in the restoration work, making decisions on how the funding is spent.

What are Virtual Reef NFTs?
What are Virtual Reef NFTs?
What are Virtual Reef NFTs?

What are
Virtual Reef
NFTs?

What are Virtual Reef NFTs?
What are Virtual Reef NFTs?
What are Virtual Reef NFTs?

Our 11,269 unique Virtual Reefs are dynamic, living NFTs featuring vibrant coral on Reef Star structures. Each virtual reef is an interactive 3D scene with a collection of different coral species & colours, unique to your individual NFT.

We’ll set objectives for the community to achieve which you can take part in. Once achieved, your Virtual Reef will actively grow to a new level.

Watch as your coral spreads across the Reef Star, growing bigger and healthier. You could even unlock unique marine life including fish, rays, sharks and turtles.

On this website, you’ll be able to interact with your 3D Virtual Reef by zooming and rotating to get a better view of the unique combination of coral and marine species found on your NFT.

When do  Virtual Reef  become real  world reefs?

When do
Virtual Reef
become real
world reefs?

When do  Virtual Reef  become real  world reefs?

Once our Virtual Reef NFTs are available to buy, there will be a period of time over a few months where our community gets to achieve a series of milestones. From helping to increase sales, to spread the word with our #ShebaHopeGrows, to reef milestones such-as witnessing a spawning event or seeing coral coverage increase exponentially on our restoration sites.

After everyone gets to the top level, we will assign your Virtual Reef NFT to a real reef star planted in one of multiple reef restoration sites across the world. Your real reef star will be geotagged with coordinates, linked to the smart contract behind your Virtual Reef NFT.

How can
I join the
collective?

Being part of the conversation is easy and simple for everyone:

Our Twitter channel is where we’ll be posting updates about the project, the restoration work, fun facts, as well as hosting regular spaces with experts.

Follow us Opens a new window

Discord is where everyone can be more involved in the conversation, with daily chat, weekly activities, competitions and prizes, along with team member AMAs.

Join our Discord Opens a new window

Buying a Virtual Reef NFT means that you can participate in the community votes.

We will be minting in Q4 of 2022. A link will appear on this page with all the details on how you can purchase your own living digital collectible.

Why is SHEBA®
launching NFTs?

It's simple, we have a responsibility to make our planet a better place, for us and our cats.

With the help of the local island community in 2019 we started work restoring the Salisi’ Besar reef, off the coast of Sulawesi in Indonesia. This newly-growing coral reef spells out the word ‘HOPE’ in giant coral letters.

We’ve made a 10-year commitment to the project, which will see us restore the rest of Salisi’ Besar as well as extend our work to other locations in need of hope worldwide. But we can’t do this alone.

That’s why we’re openly inviting ocean lovers everywhere to help play a vital part in the restoration, with the launch of our Virtual Reefs. The money raised will help create a never ending fund for producing reef stars, training more local communities to begin restoring their reefs, whilst the collective itself helps spread hope around the world.

We believe that the power of Web3 technology can drive positive social change.

FAQs

How much will my Virtual Reef cost?

You can own a beautiful Virtual Reef NFT for just 50 USD.

When will I be able to buy?

We will be minting in Q4 of 2022. And then comes the exciting part: a few days after mint, we’ll reveal your unique artwork and coral combination.

Where will my money be used?

100% of all proceeds will go towards reef restoration. The community will help decide where those funds go. This could be towards training local NGOs, progressing restoration science, developing ambassador programs and, of course, planting Reef Stars on reef sites around the world.

Why 11,269 NFTs?

We're creating the same number of NFTs, as real Reef Stars planted on Hope Reef - our first coral restoration site. While the number of Virtual Reefs is now set, the number of real-world Reef Stars planted is growing daily.

Do I need cryptocurrency to buy one?

No. Thanks to the Flow blockchain you have multiple options to purchase, including both crypto and normal credit cards.

But aren’t NFTs bad for the environment?

Not all blockchains are built the same. That’s why we use Flow, the most carbon efficient blockchain. It takes less energy to mint one of our NFTs, than a single Google search or Instagram post. You can read more about it here.

What does our roadmap look like?

What does our
roadmap look like?

What does our roadmap look like?

We’re well on our way to our goal of restoring over 2-million corals worldwide by 2029. And this is your chance to join us on that journey! Our roadmap below outlines the different stages of the Sheba Hope Grows Collective.

Sheba Hope Reef
Phase 0 (Completed)
Sheba Hope Reef
We worked with local island communities to start the world’s largest reef restoration program. Our planted Reef Stars helped restore a destroyed reef with less than 10% coral coverage, back into a thriving coral reef with over 70% healthy coral. But this is just the beginning of our journey.
Artwork & Community
Phase 1 (In progress)
Artwork & Community
Design and development starts on 11,269 procedurally generated 3D Virtual Reefs. Community building kicks off on Twitter & Discord, while reaching out to marine conservation societies and key NFT communities.
Launch Event & NFT Drop
Phase 2
Launch Event
& NFT Drop
Our live event launches the collection, as the marketplace opens on our website. Revealed holder benefits announced, with partnerships, future events and regular updates from reef sites.
Growth Milestone 1
Phase 3
Growth Milestone 1
Milestone based on a combination of real world reef data and NFT sales reached. This causes the Virtual Reefs to grow and level up. Unlocks interactive Virtual Reefs with the ability to zoom and rotate.
Growth Milestone 2
Phase 4
Growth Milestone 2
Milestone based on a combination of collective community action and real world reef data causes the Virtual Reefs to grow a second time and level up to its highest level.
Delivering IRL Impact
Phase 5
Delivering IRL Impact
Tooling up and training begins in order to help start restoring more reef sites. This unlocks a special surprise for the Virtual Reefs.
NFTs = Real Reef Stars
Phase 6
NFTs = Real
Reef Stars
Holders of fully levelled up Virtual Reefs are invited to claim their own geotagged Reef Star,. This unlocks a special surprise for the Virtual Reefs.
What does coral  restoration work involve?

What does coral
restoration
work involve?

What does coral  restoration work involve?

Our marine scientists work closely with local island communities to create and plant Reef Stars on coral rubble beds. These special steel structures help to rapidly rebuild coral reefs that have lost the ability to recover on their own.

Our coral reef conservation method has helped coral cover at Hope Reef rocket from under 10% to over an impressive 70%—and we’re just getting started.

Our team

Our team

Our team

We have a brilliant team on the project with varied experience from marketing through to the marine biologists making it all happen. Meet some of them below.

Sam West
Sam West
Global Web3 Marketing & Sheba Hope Lead at Mars, Sam has over a decade of global brand building and purpose marketing experience. She’s a passionate ocean lover and PADI certified diver.
Professor David Smith
Professor David Smith
Chief marine scientist at Mars Inc and director of the Coral Reef Research Unit at the University of Essex, David’s research focuses on designing and delivering the world's largest coral reef restoration programs.
Kaarthikeyan Subramaniam
Kaarthikeyan Subramaniam
Engg Sr.Lead & Product manager at Mars Digital Technologies. Kaarthik focuses on building digital products & experiences for Brand & Marketing initiatives. He is the founding member of the Web3 community within Mars and supports many NFT initiatives externally.
Matthew Henry
Matthew Henry
As Innovation Lead at AMV BBDO, Matt’s background is in creating innovative experiences for brands & consumers alike. He’s also a keen diver and ocean lover with over 40 dives.
Our partners

Our partners

Our partners

We’re proud to have incredible partners by our side, supporting our work on coral reef restoration and harnessing the power of Web3.

Local Island Commuities

Collective Partners

  • Our partners
  • Our partners
  • Our partners
  • Our partners
  • Our partners
More on our partners